Talk to the hand: New Covington logo breaks government convention

I'm a huge fan of government re-branding to modernize away from the antiquated look of the traditional seal, mostly because I believe it can play a huge role in citizen sentiment and how employees see themselves and their roles as public servants.

By GovFresh · January 13, 2015

[caption id=”attachment_18860” align=”alignnone” width=”814”] Source: City of Covington[/caption]

I’m a huge fan of government re-branding to modernize away from the antiquated look of the traditional seal, mostly because I believe it can play a huge role in citizen sentiment and how employees see themselves and their roles as public servants.

The City of Covington, Ky., takes a bold approach on this front with its new “Covington’s Alive!” re-design.

Opinions in the “Brand New” comments section vary and, sure, the icon could be co-opted by clever designers, but it’s great to see a city getting creative and bringing personality into the citizen experience.

Video:

https://www.youtube.com/watch?v=ir3RqBeq1fQ

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