Steve Jobs

How to present to your city council like Steve Jobs

Apple CEO Steve Jobs recently presented to the Cupertino, CA, city council on the company’s plans for building a new campus. Jobs is deferential and tells a great story about Apple’s history and its relationship with Cupertino.

Next time you present to your council, wear a black mock turtleneck and consider this an instructional video. You may never be your city’s largest taxpayer, but you could win their vote.

In a 2006 presentation to the council, you can see a younger Jobs wearing exactly the same shirt: