John Lisle, Public Information Officer for the District Department of Transportation (DDOT) in Washington, DC, shares his thoughts on leveraging social media and the value of using a little personality to connect with constituents.
When I saw this article by Air Force General Craig McKinley (@ChiefNGB) about why he tweets, it got me thinking about military transparency. They are, after all, a huge part of the government â€” I should know, I grew up military, with a dad whoâ€™s still serving.
While I was visiting my parents over Thanksgiving, he was excited to show me a new recruiting video featuring some of his people, in a real-life scenario where they stop a piece of debris from colliding with a satellite. My dad doesnâ€™t tweet, but the fact that he was excited about a video showing the real inner-workings of what we monitor in outer space suggested to me something beyond pride in his team. It dovetails with one of the reasons General McKinley gave for his tweeting habit.
What was your path to Gov 2.0?
I’m a communications guy by trade, working in media relations and strategic communications for nearly two decades. Over the last 10 years or so I’ve worked in and around the public sector for organizations like Sprint, BearingPoint and now with Deloitte. Around 24 months ago, it became obvious to me that new technologies and tools were fundamentally changing the way communicators worked — the way reporters interacted with sources, the way organizations disseminated information, the way citizens expected to interact with their government. While I was familiar with eGov initiatives and the web 1.0 services that federal, state and local governments were providing (ordering birth certificates or publishing reports on line and such), it was less apparent to me how new channels like Twitter, YouTube, FaceBook, MySpace and the like could be applied to the public sector. After all, these were “social” tools and seemed more fitting for lighter discussions and interactions, or maybe more relevant for the technology sector, not the business of government.