Gov 2.0 Hero: Daniel Newman

MAPLight.org Executive Director Daniel Newman

shares what his organization is doing and what it means for politics and money.

What was your path to Gov 2.0?

As a volunteer in politics, trying to improve my community, I realized the tremendous influence of wealthy interests which slant laws to their benefit. I co-founded MAPLight.org to shine the light of transparency on the river of money that underlies our politics and to help citizens hold their politicians accountable.

What’s Gov 2.0’s return on investment?

I work in online marketing and social media for my “day job,” and we are endlessly consumed with how to measure returns on investment (ROI) in the Web 2.0 space.

There are similar issues with measuring Gov 2.0 ROI. You can involve yourself in all sorts of efforts — publicizing data, engaging in social media, utilizing email campaigns, encouraging questions, fostering transparancy. And all these things are great, but (just like with our marketing clients) someone’s got to answer for the bottom line. With governments tightening their belts and funding being cut, showing that investment in government transparency pays off is crucial.