I work in online marketing and social media for my â€œday job,â€ and we are endlessly consumed with how to measure returns on investment (ROI) in the Web 2.0 space.
There are similar issues with measuring Gov 2.0 ROI. You can involve yourself in all sorts of efforts — publicizing data, engaging in social media, utilizing email campaigns, encouraging questions, fostering transparancy. And all these things are great, but (just like with our marketing clients) someone’s got to answer for the bottom line. With governments tightening their belts and funding being cut, showing that investment in government transparency pays off is crucial.