Twitter

CDC’s social media efforts featured in Advertising Age video

Advertising Age video highlights CDC’s social media efforts with Twitter, e-Health cards and dealing with related culture and leadership issues.

Advertising Age description:

The Centers for Disease Control recently created a new unit called the National Center for Health Marketing. Like all marketing organizations, its mandate is to change consumer behavior and it has organized an incredibly savvy social media department to do just that. Its first comprhensive national campaign is for the H1N1 Swine Flu outbreak and tightly coordinates its message across virually every kind of social media. The effort is one that many other marketers might do well to study.

(HT @HKotadia)

50 must-follow #Health20 heroes on Twitter

Healthcare workers and advocates are bridging social media, technology tools and healthcare to work towards meaningful healthcare reform and the development of an Electronic Health Record and National Health Information Exchange. This list is by no means comprehensive so please add more. I would like to eventually categorize into groups, but you can get an idea by search under hashtags #healthcare, #hcsm, #hcmktg and #hcreform (please share other hashtags being used).

Here are 50 #Health20 heroes to follow on Twitter (alpha by Twittername:

1samadams@1samadams: Cat Herder Extraordinairre


2healthguru@2healthguru: recovering X-managed care executive, converted health system reformer, student of SM apps


AbbieCitron@AbbieCitron: Legal nurse consultant working with attorneys on medically related cases. Delicious food and wine, family, friends, and my dogs


Anthony_Guerra@Anthony_Guerra: Professionally trained journalist who loves C-suite level healthcare IT issues.


brown2020@brown2020: Co-founder & CEO of 3banana, mobile semantic data capture startup. Former founder and CEO of Health Hero Network (now Robert Bosch Healthcare).


Carrie_Vaughan@Carrie_Vaughan: Technology editor with HealthLeaders Media print and online. Interests: technology, leadership, strategy


Cascadia@Cascadia: Community eHealth Advocate creating the space where participatory health care, collective intelligence, and community converge.


ChristineKraft@ChristineKraft: People, not patients. Fresh air, clean water; Health 2.0 and beyond…


cindythroop@cindythroop: Social science researcher, data nerd, and policy wonk.


crgonzalez@crgonzalez: Activist, Citizen At Large, Clinical Trial Patient Recruitment Strategist, Proposal Writer, Social Media Maven, proud INTJ, and occasional scamp


danamlewis@danamlewis: Creator and moderator of #hcsm | health communications | May 2010 @ UofAlabama | lover of life, social media, diet soda, travel, and staying busy!


DaphneLeigh@DaphneLeigh: Healthcare marketing and communications


DirkStanley@DirkStanley: CMIO and Hospitalist and Father, into Healthcare IT


donshep@donshep: Technology Executive and follower of all things geek! Tweeting about #HIT, Sci-Fi, TV, you name it.


DrJosephKim@DrJosephKim, MD, MPH: Physician, MIT engineer, technology advocate, blogger


Doctor_V@Doctor_V: Kids tummy doctor, father, writer and overall good guy


drval@drval: Physician, blogger, cartoonist, CEO – using both halves of my brain.


DrVes@DrVes: Board-certified Internist, Allergy/Immunology Fellow, Former Cleveland Clinic Assistant Professor of Medicine, NEJM Advisory Panel Member.


drwalker_rph@drwalker_rph: Pharmacist/consultant, PHR advocate, educator, cochlear implant recipient, volunteer, cyclist, geek learning to twitter


EdBennett@EdBennett: Manages Web sites for the Univ. of MD Medical System


ePatientDave@ePatientDave: Patient empowerment advocate, blogger


GraftFinder@GraftFinder: Simplifying the process of acquiring tissue grafts and biologics


healthblawg@healthblawg: Health Care Lawyer, Consultant, Blogger


irb123@irb123: ER doc, Writer, book How To Survive a Medical Malpractice Lawsuit by Wiley-Blackwell to come out late fall.


lsaldanamd@lsaldanamd: Emergency Physician in N. TX; Medical Director IT/EHR-Clinical Decision Support– “Only a life lived for others is a life worthwhile.” – Einstein


JOSullivan@JOSullivan: Health Care Reform Advocate. Tweeting about HC reform, biobanking & software dev


janicemccallum@janicemccallum: Digital publishing veteran and product strategist; current focus on healthcare info. Tennis player.


jayparkinson@jayparkinson: Co-founder of Hello Health


 jbselz@jbselz: Entrepreneur and Innovator in Health Care and Social Media. Co-Founder & CEO of Ozmosis, Inc., The Trusted Physician’s Network.


jensmccabe@jensmccabe: CEO, Contagion Health. Consulting gig(s): Chief Patient Advocate @organizedwisdom. NextHealth cofounder (NL). Science/genetics geek. Stochastic.


jimmyweeks@jimmyweeks: CIO @ one of the 100 Most Wired hospitals in the U.S. & the 36th of 5k to be at Stage 6


john_chilmark@john_chilmark: IT analyst focusing on consumer-facing HIT. Fanatic cyclist, skier, happiest outdoors


_KathleenLeary@_KathleenLeary: Activist, Advocate, League of Women Voters, I may not be the voice, but I will be your megaphone


KentBottles@KentBottles: Physician at ICSI, reader of books, airplane traveler, speaker/writer/learner


kevinmd@kevinmd: Primary care doctor Kevin Pho, M.D. provides physician commentary on medicine, health, drugs, Medicare, healthcare reform and patient and hospital issues.


KristieTweets@KristieTweets: Social media mama, healthcare content analyst, Sharepoint designer/trainer, EMR trainer, writer, geek, marathoner, blogger


lizasisler@lizasisler: Wife, Mother, IT Consulting. Looking for a connected world with collaboration on diagnosis & prescribing where medical records are globally portable. Dreamer?


LeeAase@LeeAase: Chancellor, SMUG. Day job: Mayo Clinic social media manager. Opinions tweeted are solely my own, not my employer’s.


lostonroute66@lostonroute66: Biomedical informatics, patient safety, social media, user experience/interface design, Flex, Red Sox, music, and food


MedC2@MedC2: Looking for answers to questions I don’t know. Tech + People + Med = Hope EHR EMR OSS DoD Mil Learning-I follow back, PMP, CPHIMS, DHIMS


MeredithGould@MeredithGould: Create communication strategies & services to enhance healthcare. Write about faith, Jewish roots of Christian worship. Proud to practice applied Sociology!


mkmackey@mkmackey: Watching trends in Medical, Healthcare, and technology, niche marketer


nancyshute@nancyshute: Science and medical writer, blogger for US News & World Report, sometimes gardener.


nickdawson@nickdawson: From VA and many fine airports. Healthcare administration, foodie, music buff and fan of all things porcine


norskedoc@norskedoc: Chief Knowledge Officer at ICSI, Interested in almost everything, working on transforming health care.


PhilBaumann@PhilBaumann: RN | Pharma | Health Care


rilescat@rilescat: Director of Information Technology, hospital and many clinics. Blogger. Dedicated to Health Technologies advancements


SusannahFox@SusannahFox: Pew Internet Project researcher, e-patients.net contributor


theEHRGuy@theEHRGuy Healthcare Interoperability Consultant, Enterprise Architect for Healthcare IT, Standards Expert: HL7 DICOM, IHE, HITSP, CCHIT.


tstitt@tstitt: Writer | Strategist | Drupal Fan


25 must-follow #gov20 heroes on Twitter

Public servants and engaged citizens are bridging social media and government to build a more open and transparent democracy. Here are 25 #gov20 heroes to follow on Twitter (alpha by Twittername):


@adrielhampton: Government of the people, by the people, for the people | private eye, public servant, blogger, Chickasaw, dad, progressive Democrat | @gov20radio | @govwiki.



@AndrewPWilson: Member of HHS social media team.


@bevusa: Public Servant. New Media @ The White House.


@caseycoleman: Chief Information Officer, General Services Administration.


@cdorobek: Federal News Radio 1500 AM anchor.


@cheeky_geeky: Scientist, advisor, writer for O’Reilly Radar, Federal Computer Week, True/Slant and Examiner.com on government, politics, science, technology, and pop culture.


@craignewmark: customer service rep & founder for craigslist.


@dominiccampbell: FutureGovConsultancy.com / EnabledbyDesign.org / AccessCity.co.uk / TweetyHall.co.uk.


@dslunceford: 20-year media and PR pro focusing on Government; TiVo, Home Theater & general gadget fanatic. Creator of http://GovTwit.com.


@EllnMllr: Co-Founder and ED of Sunlight Foundation. Also founder of Center for Responsive Politics and Public Campaign. Money, power, influence and transparency expert.


@govloop: Social Network Connecting Gov’t Community, Gov 2.0, OpenGov, Gen Y.


@govtwit: The world’s largest Governent Twitter Directory. Managed by Deloitte’s Steve Lunceford – @dslunceford.


@gwynnek: Curious, irreverent geekette, working at intersection of Tech and People, loves her maddenboyz, now in dot-gov.


@immunity: Director of Enterprise 2.0, Navstar Inc. (I talk about Government 2.0 too, supporting the US Fed Gov since 1994 ). Random Blogger of Life.


@jgilliam: Created act.ly, WhiteHouse2.org, and NationBuilder.com.


@krazykriz: Faith, Family, Friends, Fitness, Food, Fun and Fortune (in order of importance).


@levyj413: EPA Web Manager, Gov’t 2.0er, Federal Web Managers Council, Social Media Subcouncil Co-Chair.


@lewisshepherd: CTO of Microsoft Institute for Advanced Technology in Governments.


@marydavie: Career Fed, Native Northern Virginian, VA Tech Hokie, Personal Mission to improve Gov Acquisition, Interested in Web2.0 and Gov2.0.


@mlsif: Editor, Writer, Strategist, Agitator. Co-founder Personal Democracy Forum; advisor to Sunlight Foundation.


@nickcharney: A Public Servant who runs a VERY unofficial blog on public service renewal in Canada (eh); ps I lub social media.


@mixtmedia: Catalyzing collaboration for government, industry and individuals; mom; life is as you define it.


@ScottHorvath: Web developer and podcaster. Interests in Government and social media, the power of many, converting tech-challenged to tech-hopefuls.


@sradick: Social Media Lead at Booz Allen Hamilton.


@timoreilly: Founder and CEO, O’Reilly Media. Watching the alpha geeks, sharing their stories, helping the future unfold.