Should government outsource long-term or crisis-related social media?

Just noticed this contract solicitation submitted by the Federal Emergency Management Agency for a ‘professional media services company with experience and reliability in the deployment and delivery of professional broadcast transmission equipment and crews to various locations … used during pre- and post-declared federal disasters to support the OEA in its mission to prepare and disseminate information to the public.’

Having an outside contractor be heavily responsible for this role detaches the agency from its mission-critical work. I can understand services related to training and establishing processes that can then be left for agency employees to execute, but on-call assistance? Long-term or crisis-related social media and outreach should be the agency’s core focus.

What do you think?