Advertising Age video highlights CDC’s social media efforts with Twitter, e-Health cards and dealing with related culture and leadership issues.
One of the aspects of Gov 2.0 that I think is making excellent progress is in the area of healthcare and social media. Not only are private healthcare organizations beginning to embrace this technology, but government agencies are also beginning to make use of these powerful tools.
Efforts to distribute accurate information about the dangers of swine flu and the importance of vaccination are hampered by the sheer complexity of the message. Social media tools are being utilized to assist in this effort. Using Twitter, Facebook, YouTube and blogs, the government is actively engaged in social media to harness the power of this platform to reach a new audience and provide real time information. Social media is a powerful new method of healthy communication.