Colorado recently went through a design and brand identity process that culminated in a new logo and tagline.
The tagline, “It’s our nature,” says Colorado, symbolizes the state’s “awe-inspiring scenery and life-loving people. It connects adventure with entrepreneurship, beauty with happiness and fresh air with creativity.”
As with any final product design, there’s some drama about the new look, but I like it. I’d love to see more governments incorporate a public design process like this.
Video on the creative process:
Video announcing new logo:
Details at brandcolorado.gov.
HT: Brand New