Because there isn’t a consistent strategy around government Twitter follow lists, I’ve been thinking more about how agencies and municipalities can better leverage this feature to support citizens.
Some government agencies/municipals follow only related agencies and departments within the agency, as well as elected leaders and appointed executive officials. Others appear to follow whomever might be affiliated with the person managing the account or, worse, whomever follows them. Following everyone that follows you isn’t scalable and could potentially be perceived as an endorsement of that person or company’s product and services.
Government should think of Twitter follow lists as an opportunity to highlight ‘Related’ services or provide a direct connection to its leaders. Use it as a way to help citizens understand who’s in charge of your agency or municipal and all the services you provide.
If you’re responsible for your agency or municipal Twitter account, here are some suggestions:
- Follow your agency/municipal appointed/elected leaders.
- Follow departments within your agency or under your municipality.
- Follow related agencies.
Your follow list is an excellent opportunity to eliminate the perception that government is one big bureaucratic nightmare. If someone is on there that doesn’t help the common citizen, it’s a good idea to un-follow them as soon as possible.
Your constituents will appreciate it.