Deloitte has put out a video, New Media Risks and Rewards: People First, Mission Always, featuring Steve Lunceford Deloitte Senior Manager (also founder of GovTwit and co-host of Gov 2.0 Radio). Video highlights social media tips for agencies, including start small, have an executive champion, get key contacts collaborating early and focus on the mission first.
“Agencies shouldn’t get enamored with one particular channel, one particular tool. They need to look at what their mission is, what their objectives are, how they’re going to be able to measure success in using these tools, and then approach it from a really strategic perspective. So I think building a strategy up front is very important.”