GSA’s GovGab blog announced a contest to solicit 30- to 90-second citizens videos that answer the question ‘What has USA.gov done for you?’ The contest runs February 22-April 2, and the winner will receive $2,500. Rules at USA.gov/contest. More information at GovGab.
As government searches for ways to better engage citizens, it will be interesting to watch whether an incentive-based approach works. The genius and resourcefulness of this is that GSA can turn a $2500 investment into a powerful marketing tool and create awareness about the site during the process (see also 7 ideas to get more government ideas).
GSA’s Dave McClure announces the contest: