Someone secure the ideas.gov domain before a squatter does, because Uncle Sam is open for suggestions. While there are great ideas and engagement, there no doubt could be more activity. Whether it’s the White House or a major media firm wanting to do good, a solid PR effort would go a long way in getting more citizen interaction.
Here’s some ideas to get more open government ideas:
Create a campaign
Build a campaign around it. Make it a national effort. ‘America: Open for Ideas.’ Something. Bring it to the citizens.
Build a Web page
Create ideas.gov, make it a very simple page and link directly to all agency idea platforms. Not to the agency open pages. Not to the White House Open site. Just link directly to the online suggestion boxes.
Get a spokesman
It doesn’t need to be a celebrity or swimsuit model, but someone different than the U.S. CTO or CIO. Maybe it’s average citizens.
Make a video
Video is powerful. Produce a 1-minute video clip that promotes the Open Government Initiative and how citizens can share their ideas.
Put it on the home page
Home pages are the most visited page for any Web site. Every department or agency should link to their suggestion box directly from their home pages.
Reconsider the idea tool
I’m not convinced IdeaScale is the best tools for suggestions. I personally have user interface and design issues with it. It could be more intuitive and simpler to use.
Send the best ideas to White House
Championship sports teams get to meet the President, so should the All-Star Idea Team. Send citizens with the best idea for each agency to the White House with a Rose Garden photo shoot.