As I read Gov 2.0 retrospectives and predictions, I can’t help but think of iStrategyLabs CEO Peter Corbett’s ‘No One Cares About Your Crappy Web App’ Ignite talk from July, and what it means for 2010.
In 2010, the Gov 2.0 community needs to think harder about how this movement will bridge economic disparity. Open data, open source, social media, transparency and collaboration are great, but look around the room at the people it serves and ask yourself, ‘how is this bridging the digital divide?’
I’m not saying Gov 2.0 isn’t accomplishing this on some scale. I’m saying there needs to be more of a conscious effort to do so. There needs to be consideration as to how this is catering to more than just the iPhone-wielding, Twitter-tweeting community, or we risk further alienating those who need government most.
Is it Net neutrality? Free iPhones? $10 laptops? I don’t know, but I hope you do, and I hope you do something about it in 2010.
If you’re a developer, designer, marketing expert or aspiring social entrepreneur, think about what Peter has to say:
Follow your passion. If you do that, right, the money will accumulate. You don’t have to worry about that, but what you’re gonna do, is that you’re going to accumulate so much more social capital over time than you even know what to do with, and it will be so much more important than the money you’ve ever accumulated.
At the end of his talk, Peter asks the audience to raise their hands “to actually do things that matter, instead of stuff that’s just a crappy Web app that doesn’t do anything worth doing anyway.”
You raising your hand?