CDC’s social media efforts featured in Advertising Age video

By Luke Fretwell

Advertising Age video highlights CDC’s social media efforts with Twitter, e-Health cards and dealing with related culture and leadership issues.

Advertising Age description:

The Centers for Disease Control recently created a new unit called the National Center for Health Marketing. Like all marketing organizations, its mandate is to change consumer behavior and it has organized an incredibly savvy social media department to do just that. Its first comprhensive national campaign is for the H1N1 Swine Flu outbreak and tightly coordinates its message across virually every kind of social media. The effort is one that many other marketers might do well to study.

(HT @HKotadia)

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About Luke Fretwell

Luke Fretwell is the founder of GovFresh, co-founder/CEO of ProudCity and co-host of the podcast, The Government We Need. Connect with him on Twitter and LinkedIn or email at luke@govfresh.com.

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