- Luke Fretwell · February 8, 2010, 6:35 am
Geoffrey Moore’s classic Crossing the Chasm is Silicon Valley’s manual for getting a tech product to market. Its straightforward subtitle, ‘Marketing and Selling High-Tech Products to Mainstream Customers,’ should compel every Gov 2.0 enthusiast to read it. The movement would be well-served to understand how to better pitch the effort, because it’s the only way the great work being done will resonate with average citizens.
- Luke Fretwell · December 29, 2009, 8:42 am
GovFreshTV interviewed many of the leading figures in the open government, Gov 2.0 movement in 2009. It’s an incredible list of thinkers shaping the future of government.
I’m honored to have met and talked with each of them about the work they’re doing.
Here’s a review.