Geoffrey Moore’s classic Crossing the Chasm is Silicon Valley’s manual for getting a tech product to market. Its straightforward subtitle, ‘Marketing and Selling High-Tech Products to Mainstream Customers,’ should compel every Gov 2.0 enthusiast to read it. The movement would be well-served to understand how to better pitch the effort, because it’s the only way the great work being done will resonate with average citizens.
Crossing the Gov 2.0 Chasm
Geoffrey Moore’s classic Crossing the Chasm is Silicon Valley’s manual for getting a tech product to market. Its straightforward subtitle, ‘Marketing and Selling High-Tech Products to Mainstream Customers,’ should compel every Gov 2.0 enthusiast to read it. The movement would be well-served to understand how to better pitch the effort, because it’s the only way the great work being done will resonate with average citizens.