Because there isn’t a consistent strategy around government Twitter follow lists, I’ve been thinking more about how agencies and municipalities can better leverage this feature to support citizens.
Some government agencies/municipals follow only related agencies and departments within the agency, as well as elected leaders and appointed executive officials. Others appear to follow whomever might be affiliated with the person managing the account or, worse, whomever follows them. Following everyone that follows you isn’t scalable and could potentially be perceived as an endorsement of that person or company’s product and services.
Why Twitter’s government outreach is a big win for the Gov 2.0 movement
For at least that past two years, a tiny yet fast-growing group of folks who call themselves “Gov 2.0 advocates” has worked tirelessly to spread a message that emerging technologies, low-cost communications and digital culture can reshape government to be more collaborative, transparent, efficient and connected to its citizens.