As governments continue to integrate Nextdoor into their engagement strategies, polls will undoubtedly be a key feature in informally gauging public feedback on various issues. Given that many use the app for suggestions on services, this could also be leveraged by local businesses as a source for market research to learn more about what the community wants or how it could serve them better.
From Nextdoor’s Morgan Hallmon:
“Polls work similarly to other newsfeed posts. They may be shared with the neighborhood, nearby neighborhoods, or any groups to which a member belongs. All responses to the poll are completely anonymous, which allows polls to be used for a wide variety of applications. Anyone who receives the poll may cast a single vote until the poll is closed, at which point the results are displayed for all members of the neighborhood or group.”
Nextdoor recently raised an additional $100 million in investment that puts its valuation at $1.1 billion.
For more about Nextdoor, read Nancy Scola’s excellent feature in NextCity.