The State Department’s mobile site is now responsive

In a peculiar approach to web design strategy, the U.S. State Department has upgraded its mobile website,, to a responsive design.

Typically, responsive web design is leveraged to allow organizations to develop one site that fits all devices, whether it’s viewed on a smartphone, tablet, laptop or desktop. This approach significantly lessens development resources.

A cursory look appears to show that both sites have the same content, so it’s not quite clear what the strategy is.

Perhaps is the beta site for Or should be?

Regardless, now that the State Department has a responsive website, my recommendation would be to replace the current with the and redirect all traffic going to the mobile to the main site.

This lets State significantly reduce its website development and content management costs and allows it to repurpose those resources into building a stronger, unified web presence.

About Luke Fretwell

Luke Fretwell is the founder of GovFresh, co-founder/CEO of ProudCity and co-host of the podcast, The Government We Need. Connect with him on Twitter and LinkedIn or email at


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