Colorado gets a logo

ColoradoColorado recently went through a design and brand identity process that culminated in a new logo and tagline.

The tagline, “It’s our nature,” says Colorado, symbolizes the state’s “awe-inspiring scenery and life-loving people. It connects adventure with entrepreneurship, beauty with happiness and fresh air with creativity.”

As with any final product design, there’s some drama about the new look, but I like it. I’d love to see more governments incorporate a public design process like this.

Video on the creative process:

Video announcing new logo:

Details at

HT: Brand New

About Luke Fretwell

Luke Fretwell is the founder of GovFresh, co-founder/CEO of ProudCity and co-host of the podcast, The Government We Need. Connect with him on Twitter and LinkedIn or email at

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