More signs of trend in changing dynamics of public access TV? Google launches YouTube for Government

 

Google announced the launch of YouTube for Government with a simple landing page and playlist of examples of how elected officials and government is using its video platform.

As social media savvy politicians and municipalities begin to creatively adopt free Web-based tools, public access television may find itself lose relevance sooner that we think.

Google is obviously paying attention:

With more than 200 million Americans online, political information is now regularly distributed outside of traditional media outlets. Government officials can use YouTube to engage Americans of all ages and demographics.

Most recent example from St. Charles, Missouri:

Luke Fretwell is the founder of GovFresh and a strategy consultant for CivicActions and NuCivic. More about him here. He can be reached at luke@govfresh.com.

  • http://twitter.com/kristyfifelski Kristy Fifelski

    Thanks for sharing the site. I noticed that they mention branded channel features are for “Federal Government partners only”. I really hope that doesn’t mean they are doing away with channel branding for local and state governments. 

  • http://www.facebook.com/jeff.phinney Jeff Phinney

    Glad to see this site also. Hopefully we will be able to incorporate some of these technologies where I am involved at.

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