How to present to your city council like Steve Jobs

Apple CEO Steve Jobs recently presented to the Cupertino, CA, city council on the company’s plans for building a new campus. Jobs is deferential and tells a great story about Apple’s history and its relationship with Cupertino.

Next time you present to your council, wear a black mock turtleneck and consider this an instructional video. You may never be your city’s largest taxpayer, but you could win their vote.

In a 2006 presentation to the council, you can see a younger Jobs wearing exactly the same shirt:

About Luke Fretwell

Luke Fretwell is the founder of GovFresh, co-founder/CEO of ProudCity and co-host of the podcast, The Government We Need. Connect with him on Twitter and LinkedIn or email at


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