Gov 2.0, vendors, vibe and industry as patriot

sf.govfresh was an incredible event that brought together San Francisco’s finest government technology leaders, local area public servants and citizens sincerely passionate about building effective government. Adobe supported us in making that event happen and received an incredible amount of appreciation from the community.

We’re seeing this happen more. There are a number of new, niche, tech-focused, Gov 2.0 community events and gatherings happening at the local, state and federal level, all offering innovative approaches to bringing leaders and in-the-trenches foot soldiers together to better understand how we can solve our government problems.

Fostering and engaging this type of civic vibe is the future of vendor sales and marketing outreach.

Having said that, vendor emails like this are frustrating:

“To be honest, I feel that decision makers at ***** are waiting to get a better understanding of the long-term impact of Gov 2.0 before they insert ***** into the Gov 2.0 conversation at a deep level.

To this person’s credit, they added:

“I hope that ***** will continue to see the impact and relevance of Gov 2.0 and work to align our offerings with the changing landscape of the public sector.”

I hope so, too. My reply:

“Decision makers there know best, I’m sure. My bet is that the ‘Gov 2.0’ market will start to reward vendors that support community engagement and peer learning opportunities amongst public servants and civic technologists. Brand affinity around building social capital will be the smartest, most sustainable sales/marketing strategy. Harder to measure short-term benefits, but once you have that affinity, harder to lose it.”

Many vendors incorporate a spirit of patriotism into their government sales and marketing strategies, but if industry really wants to show its true colors, now is the time to get serious about building Gov 2.0 into its business model. Foster community, engage, learn, invest in a solid foundation for your country’s future.

Given the direction we’re heading, your government needs you now more than ever.

About Luke Fretwell

Luke Fretwell is the founder of GovFresh, co-founder/CEO of ProudCity and co-host of the podcast, The Government We Need. Connect with him on Twitter and LinkedIn or email at

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