Too often, dense writing, confusing acronyms and fancy jargon bog down government websites. Here’s how to use plain language to help your customers find what they’re looking for, and save your agency time and money.
Luke Fretwell is the founder of GovFresh, a leading news and information Website focused on technology and social media in government. He spent the first part of his professional career inside the Beltway before moving to the San Francisco Bay Area, where he has worked in and now advises start-up companies, businesses and government on product, content, Web, branding and social media strategy. He holds degrees in Government & Politics and International Relations from George Mason University. Contact him at luke@govfresh.com or connect on Twitter at @govfresh or @lukefretwell.
